Our reaction to color is instantaneous and this section is a quick look at general responses based on research & significance of color used in various oriental carpets & rugs.
Colors are complicated. We respond to them on a subconscious and emotional level. The response to a color is often contradictory and varies depending on the culture and the circumstances. When you think of green, you think of green grass and the coming of spring. It is the symbol of ecology, but it also represents wealth and money. A green light gives us the go-ahead. We will never truly understand our reaction to one color or another, but a better understanding of the symbolism behind the color will bring us one step closer.
Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.
Effects of Black:
- makes one feel inconspicuous
- provides a restful emptiness
- is mysterious by evoking a sense of potential and possibility
Blue is the overwhelming "favorite color." Blue is seen as trustworthy, dependable, and committed. The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming. However, not all blues are serene and sedate.
Electric or brilliant blues become dynamic and dramatic -- an engaging color that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring.
Indigo, a deeper blue, symbolizes a mystical borderland of wisdom, self-mastery, and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward to increase personal thought, profound insights, and instant understandings.
Blue is the least "gender specific" color, having equal appeal to both men and women.
Effects of Blue:
- Calms and sedates
- Aids intuition
Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic
Effects of Brown:
- supplies a feeling of wholesomeness
- provides a connection with the earth
- gives a sense orderliness
It is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health. People who favor the color gold are optimistic.
Effects of Gold:
- increased personal power
- relaxation and enjoyment of life
- good health
Green occupies more space in the spectrum visible to the human eye than most colors, and is second only to blue as a favorite color. Green is the pervasive color in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere.
The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology.
However, there is an "institutional" side to green, associated with illness and government-issued green cards, that conjures up negative emotions, as do the "slimy" or "bilious" greens.
Effects of Green:
- Relaxes mentally, as well as physically
- Helps alleviate depression, nervousness, and anxiety
- Offers a sense of renewal, self-control, and harmony
Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy.
Interestingly, some tones of orange, such as terra cotta, peach, and rust have very broad appeal.
Effects of Orange:
- Stimulates activity
- Stimulates appetite
- Encourages socialization
Red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
Effects of Red:
- Increases enthusiasm
- Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate
- Encourages action and confidence
- Provides a sense of protection from fears and anxiety
White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home.
Effects of White:
- Aids mental clarity
- Encourages us to clear clutter or obstacles
- Evokes purification of thoughts or actions
- Enables fresh beginnings